Welcome to Focused Growth Marketing
If your business is like most, it will follow the 80/20 rule. 20% of your customers will generate 80% of your business.
But no matter how your client base is distributed, proper focus is required to execute a plan to grow.
Where do you focus?
Is it geography? Under-selling products? Average deal size? New customer acquisition? Retention or frequency of purchase?
Regardless, we will execute a focused plan to help you win.
Marketing Services Offered
With over 25 years experience in marketing and advertising, Focused Growth Marketing can partner with you on all aspects of your marketing and advertising strategy and execution.
Analysis
The perfect place to start is with an analysis of your current customer base. How has it changed over time? Where do they live, to which lifestyle groups do they belong? What media do they favor?
Traditionally the most cost-effective tool to reach your current customers and focus your messaging to the best prospects. Tap into excellent targeting and build frequency against your best targets, on THE device consumers use to research most purchases.
Search Engine Optimization
Search engines deliver audiences activity seeking your products and services. Organic listings typically produce the most cost effect web site traffic for conversion.
Reviews, social signals and blogs are all important elements of optimized SEO listings.
Paid Search
If Search Engine Optimization produces the highest converting traffic, Paid Search is used to take more control over when and where your message appears.
SEO takes time to build and is mostly tied to producing valuable content, Paid Search is quicker, scalable and more responsive.
Location-based Advertising
Use real-time data to pin point your customers and invite less-frequent shoppers back to your location, people at locations that predict in-market shopping or combine location visitation data to build demographic profiles of prospects.
Deliver your messaging across all devices.
Social Media
After a web site, social media is where most small businesses turn to reach current and new customers.
Having a comprehensive content strategy that leverages the unique contexts for each channel is important, as is having a video strategy to tell your story and engage customers.
Posting with purpose drives results.
Connected TV
Combing the huge benefits of traditional TV: branding, superior learning through site, sound and motion AND the superior targeting of digital, Connected or Streaming TV has reached critical mass and delivers your customers and prospects at scale.
Non-skippable :06, :15 and :30 formats can put your ad on the big screens and devices used today to stream favorite videos and shows.
Traditional Media
Traditional media has obviously suffered audience loss with the maturation of digital media and ubiquity of mobile devices.
However, television and radio still provide audiences for live sports and significant local news consumers who care about their communities.
We save you money on traditional media by negotiating rates and building campaigns that work.
Build your brand with traditional media.
Analytics
Tracking progress of each campaign and tactic, with weekly and monthly reporting is a crucial part of ensuring your ROI.
Quarterly business reviews to evaluate strategies and ensure alignment on upcoming initiatives mean you can always have confidence in the partnership.
Sales Consulting
The best intentions and strategies fall short without execution. With 25+ years running sales teams, Jeff will consult with you to balance the science and art of selling to drive accountability and results.